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Kimora Lee Simmons is a former American fashion model. She created Baby Phat and was CEO/Creative Director through 2010. In 2011, she was hired as president/Creative Director for JustFab. JustFab, formerly Justfabulous, is an online subscription fashion retailer that carries selections of shoes, handbags, jewelry, and denim. It offers a personalised shopping experience based on members' indicated fashion preferences. www.justfab.com