3m 20sLänge
Founded in 2009 Boku has raised £23m to make your mobile phone a payment option when you are shopping online. Instead of entering your credit card number when you shop online, just enter your phone number, and the money is charged via your mobile phone bill. To give you an idea of just how hot this company is there was even a rumour that Apple was looking to acquire the company earlier this year. In this video Ron explains how globalisations creates opportunities for start-ups.